from workout to wash day
We're here for the curly-haired queens that need more "me moments." Moments where you can just take care of you. From running, yoga, day-to-day errands and everything in between, we get it takes a lot to manage or want a healthier, active lifestyle plus having healthy, bouncy, gorgeous curls.
There's strength in pursuing your own self-care, and we see that. From work out to wash day, we've got you covered. With our proprietary formulas + clean, curl-loving ingredients, we are Striking + Strong, and so are you.
Our Clean Curl Promise
in a world of either/or claim your +
"Girl, don't sweat out your hair!" You've heard that so many times growing up. Keeping it cute was the alternate to getting sweaty and even today we're told that being strong means we're not also soft or delicate.
Truth is, this world prefers one-dimensional women. Yet our curls are far from flat, so we unapologetically choose to live and embrace lives that are multifaceted. You can work + workout. You can be cute + sweat it out. You can care for others + care for yourself. If anyone says otherwise, we've got your back.
We are Striking + Strong, and so are you.